As expected, we are getting bombarded with shit about how social is going to change everything as far as the Super Bowl is concerned… Or maybe not. There's a piece over at AdWeek talking about this. My favorite bit… After GoDaddy.com runs it’s appallingly wanky ads, Barb Rechterman, the CMO said social stats would be examined for sentiment analysis and audience growth. Her company plans on teasing out one of its two 30-second spots via Facebook, Twitter, YouTube and Google+. There also may be paid ads on a couple of those channels. "We’ll have a plethora of metrics," Rechterman said. “I like that. But at the end of the day, I am going to look at the traffic coming into our site and how that’s affecting sales.” She likes having a fucking plethora of metrics that will merely tell her if anyone is watching the new zero tits & arse spots. To see if the actual ads are having any effect on sales, she’ll look at the orders coming in from the Web site… So why is she wasting her time fucking around with all the social shit… Oh yeah, I forgot… The plethora of metrics that she likes!
Try a plethora of this!