As McCann keeps popping up in the news, usually in a rather unfavorable light, it was interesting to read on MAA, that over in the U&K they have just lost the B&Q account. This is the equivalent of Home Depot over here, and boasted billings of about $60 million. Yet another nail in the festering coffin of what used to be a respected agency. Hopefully, Mr. "Diamonds are Forever,” will pull Michael Roth’s chestnuts out of the fire in time for a humungous Christmas “Performance” bonus. Speaking of Christmas and chestnuts, check out McCann’s last effort for the DIY chain… A massive, totally expected, fucking snore that wouldn’t persuade me to jump into the Reliant Robin and pop down for some tree decorations. But to be honest, most Christmas retail advertising on both sides of the pond fucking sucks. Actually, most advertising these days fucking sucks!
Christmas advice to retailers!