Surprise, surprise… The vast majority of people think that anyone in marketing/advertising/PR, is a total wanker. Who’da thunk that? A recent study by Adobe (who’s brilliant TV campaign I shall be talking about on Monday) came up with these staggeringly unsurprising facts… Only 13% of respondents thought marketing delivered any benefit to society. Marketers provided less value than politicians (Yes, fucking scum bag politicos are held in higher regard than us!) People prefer ads delivered in traditional forms, print, TV, etc. Only 2% said they prefer ads in social media and not one fucker said they like ads in an app. And here’s the best fucking bit… Companies investing in branded social-media sites should also pay attention to this finding: Just 2% of respondents believe information about a brand from a company's social-media site is credible. So,whatever the self professed “Social Media Gurus'” tell you, they are talking through their arse. But then readers of AdScam already knew that!
Spoken like a true AdHo!