My old mate, Russell Davies, ace planning geezer, when planning was truly revolutionary and hadn’t had the crap beat out of it by MBA poseurs, has a great piece on psfk in a mini interview with my other mate (Yes, I only have two) Piers Fawkes… Read it and enjoy…
So, at psfk, we are planning to release a magazine at the same time as our NYC conference. We will base the contents around the themes that will run through the talks at the events. Any advice for an online daily publisher wanting to go analog?
Only the obvious ones. It takes longer. It’s not the same as printing out the web. It’s easier to charge for but harder to carry.
What could we do to keep the paper interactive? For example, do we add QR codes to allow people to ‘see more’ (such as an accompanying video)?
Why make it interactive? The world’s not short of interactive things. Just make it good at what it is.
And how can me make it a social experience? What could we do to add a meta-layer above the printed page which allows likeminded readers to connect around content?
Finally, what topic area would make you pick up an special issue of PSFK, the magazine?
Trains. Or radio.
Ok then… Thanks Russell!
Being a smart fucker I couldn’t help but post this comment…
As usual, Russell is fucking brilliant. If it's a magazine, why do you need all that other interactive shit. It's a fucking magazine. And, QR codes are a joke... Trains and Radio are shitasmic. Paper rules. You can't wrap tomorrows fish in an iPad.
On another note... Does anyone post comments anymore. Or are psfk readers a bunch of lazy bastards who can only sum up their thoughts in 140 characters... Which are usually just a retweet of the posts url. What's the fucking point of that?
Gotta go now. Time to CURATE my Kate picture collection.
Well, that’s it for today… It’s March 17th. I shall have to go and drink some green Cognac.
Meanwhile... Over at Radio Russell, waiting for the train!