As an update on my last post about the inevitable demise of “Commonwealth,” superior UK ad blog, moreaboutadvertising.com, makes a very good point… GM says this is no more than tidying up, allowing Commonwealth to concentrate on cars: As a SpokesNozzle puts it… “Chevrolet will launch more than 20 products globally in 2013. That is an incredible amount of work for any advertising agency, especially a newly formed entity that is responsible for global campaigns in 140 markets. Therefore, Chevrolet will leverage General Motors’ existing agency network to support the 2014 Silverado launch next year.”
But then as MAA points out… Isn’t the point of in-house agencies, which is effectively what Commonwealth is, to handle everything? Too fucking true, it’s all part of this “Team” bullshit the Poisoned Dwarf is a big proponent of (having conveniently swept the smelly memory of “Enfatico” under the rug.) It seems fucking obvious to me that for whatever reason, Commonwealth aint working. Pretty soon, more bits will start falling off, and it will eventually get “Grover Norquist’ed” in the bathtub of Detroit reality!
Sooner or later, it happens to the best of us!
