It’s getting harder and harder to work out just who the fuck is doing Microsoft’s really pathetic advertising these days. Yeah, we know the frat/fart boys at CP+B are doing the Windows 8 and Surface campaigns… Except maybe they’re not! Then again, Ty and Rosie at Co-Conjugal have gone very quiet with the Bling stuff they waited a year to pick up after dumping JWT and working out their non-compete inconvenience with the Poisoned Dwarf. As for once AOR, McCann, they slipped below the icy waves fucking years ago… And, deservedly so… Anyway, the mystery is now solved… Microsoft has hired Mark Penn, uber-politico PR hack, who is behind the truly wanky "Scroogled" campaign now insulting our eyeballs. This is the ex CEO of Burson-Marsteller, who was fired from Hillary Clinton’s 2008 election campaign for collecting millions in fees from Columbia for pimping a favorable trade treaty on their behalf, whilst Senator Clinton was opposing it! Hey, money is fucking money, and it’s only PR, right? This is a guy that 90% of the people who have ever worked with him regard as a gold plated wanker. Sounds like he’ll fit right in at Microsoft… And you just know he’s going to take every opportunity to fuck every agency that’s still on the Microsoft roster.
They should have stuck with McCann... Remember this?