Just to prove that nothing lasts forever, news yesterday that after a twenty six year relationship with RPA, Honda is putting its $700 million account up for review. This is a fucking tragedy. RPA fucking built that brand. So what happened? What always happens… A douchenozzle by the name of Michael Accaveti comes in as VP National Marketing and says… “There is no need to put RPA's business up for review, it would be completely unproductive and unnecessary. RPA is an extension of the Honda family." Well, he just fucked mom and dad, ‘cos now he says… “In the face of a changing media landscape and a hyper-competitive marketplace, our challenge is to create dynamic marketing campaigns that connect and engage consumers with our products and our brands." Boy, that was a mouthful. Obviously, the fact that Honda sales this year are up 24% means fuck all to Mr. Accaveti. RPA has said they will defend the business… Guys, a word of advice from an old fart… Don’t fucking do it. You’ll blow a shitload of money for nothing. The fucktard wants a new toy. Unfortunately. you aint it!
Oh, why the fuck not?