Steven Foster over at MAA (required reading for AdScamers,) has a nice follow on piece to a post by Neil Christie, MD of W+K, London, on “Welcome to Optimism,” (again required reading for AdScamers) about how fucked up agency remuneration and the entire pitching for new business situation has become. Both are mates, but you should definitely read these pieces… I’ve written about this situation umpteen times, but it just gets worse, and what with fucking crowdsourcing and “Teaming” one day it will inevitably collapse under the weight of its own ridiculousness. Just to illustrate how things have changed.. Back in London – before you were all born – in the 70’s… Agency members of the IPA (Kind of a Brit 4A’s) were not allowed to pitch for clients. I assume you had to be approached over drinks at the “Club” by a fellow old Etonian chum, who would whisper in your ear… “I say old chap, fancy handling my advertising whatchamacallit?” Then a new agency Kingsley, Manton & Palmer, was formed and said fuck that and went out and pitched everything. Fucking cleaned up. Did great work too… Anyone old enough to remember “You can take a White Horse Anywhere.” And they made a few bob! All gone… All fucking gone. Bloody hell... I need a drink.
I say Clive, have you noticed how these days all the advertising chappies seem to be cockney gits?