With the news that Proctor & Gamble is axing thousands of marketing jobs and slashing agency costs by running the same stultifying boring ads everywhere from Boise, Idaho, to Wigan, Lancashire, to Kabul, Afghanistan… The BDA’s of the world and their respective BDHC’s are bound to come up with a variety of “Team” solutions for every possible P&G product. “Team Charmin” will be tasked with wiping the arses of the Universe. “Team Head & Shoulders” will be fighting dandruff on a global basis, even if you wear a fucking turban. P&G’s Global Brand Building Officer, Marc Pritchard, (What kind of fucking title is that?) Says the company wants “fewer, bigger creative ideas that can travel around the world,” resulting in lower agency and production fees by eliminating some that “don’t add value.” Correct me if I’m wrong here… But I think that means really cheap shit that will probably have no fucking effect on anyone! Which in turn means lots and lots of BDA and BDHC layoffs. Welcome to twenty first century advertising.
Fuck advertising... Let's get back to the important stuff!