In what has to be the most astounding surprise of the year, Wieden + Kennedy has been chosen over the “Agency of the Future,” Draft/FCB, to produce a blockbuster Super Bowl ad for Oreo. How can this be? Rumor has it that Laurence “Meet me in the Corner Gym” Boschetto gathered the few poor sods remaining on the Draft/FCB payroll and seconded them to Todd Tilford’s “Adventure Team.” All were given their very own secret symbol pendants (see below) and told to engage in the world’s biggest fucking “Creative Rumble.” Obviously, it didn’t work. Nevertheless, as usual, Michael “I Know Insurance” Roth, awarded himself a humungous performance bonus.
He should have given them an Oreo on a bit of string!