My good mate, Neil Christie, MD (That’s Major Domo in Britain) of W+K, London, one of the best fucking agencies on the face of the planet, answers my question about why on earth Honda would shift its account to the most boringly banal agency in the world, McGarry Bowen. After looking at this TV spot you have to wonder if there’s some kind of Japanese mind fucking going on. A house turns into a tunnel, so you can “Do More New!” What? Fucking what? And they must have paid millions for the Garrison Keeler voice over. Does anyone in Britain know who the fuck the guy from Lake Woebegon is? Maybe it’s just that car marketing people are stupidly fucking crazy, after Chevy doing Commonwealth and Avis dumping the best tag line ever, for “It’s your space.” Maybe it means you can do more new in your space if you live in the Commonwealth. Fucked if I understand it!
Hitler wins CLIO for VW "Snow Plough" commercial!