It would seem that the AdAge piece on the W+K “Facebook is a Chair” epic, has gathered the most comments this week. Not surprising really, now that AdAge has decided that the Frat/Fart boys of Boulder are becoming a little passé, it’s time to double-down on good old, reliable W+K. Read the comments, apart from the expected craven arse lickers, most of them make sense. Here’s a couple of thoughts from me, for whatever the fuck they’re worth…
1: If they’ve reach the one billion wanker user mark. Why the fuck are they blowing big chunks of dough on ads? Wouldn’t the money be better used to buy zuckernozzle a battleship sized fucking yacht, or something?
2: Wanna bet this wins the Zirconium, Dilithium Lion at Cannes next year. I mean the director, Alejandro Gonzalez Inarritu, was responsible for the dog fighting film "Amores Perros," that took place in a series of Draft/FCB conference rooms.
3: Would someone whisper in W+K, CD, Karl Lieberman’s ear and advise him to keep his piehole shut… Shit like this, is fucking embarrassing… "Facebook wanted to speak in a significant, but humble way, we thought that starting off with chairs really did that. We don't think about chairs a lot, but you can if you want. You can spend $5 on a chair, or $5,000. They could be incredibly ordinary, or incredibly sophisticated. We thought it was a humble but interesting way for Facebook to start talking about itself."
4: So there you have it… In spite of creating a two minute spot using every fucking chair in the universe, W+K didn’t actually think about chairs a lot… But they have given you permission to think about chairs ‘till your eyes bleed. Very humble, but very interesting.
5: Isn’t this a great business we’re in?
We're getting off-the-scale readings on point 5, Cap'n!