Here’s a thought… Nike has virtually built Wieden + Kennedy from day one. It’s certainly been the single most important factor responsible for their sterling reputation, phenomenal growth and enviable profitability… So, how about W+K pays for and produces a “mea culpa” spot expressing their honest thoughts about how they, along with millions of others, were taken for a ride on the Lance Armstrong band wagon, and how much they regret having been part of it. Obviously, Nike should pay for the air time to run it… Maybe even on the Super Bowl. I believe the goodwill generated for both Nike and W+K would be phenomenal and would go a long way towards ameliorating the nasty taste this shit has left in all our mouths. Why don’t we let them know how we feel about this?
Hey, W+K and Nike… Why not “Just Do It.”