You have to laugh at the piece in AdAge explaining why McGarryBowen had their arse kicked off the AB account in record time. As I said yesterday, the work they presented was shit, and couldn’t get through the ten trillion focus groups the “Nuns Piss” manufacturers insist on. Which is strange, ‘Cos the kind of bland, boiler plate work McGarry does, is the kind that tests well with the cretins prepared to sit through a focus group. They also didn’t hire a promised planner for months… Then when they did, they hired Jamie Shuttleworth, from DraftFCB's Chicago office, where he headed planning and analytics, among other duties. His major experience was leading strategy and planning MillerCoors that they lost because of shitty work! But wait… It gets better… In a last gasp effort to hold on to the business, they wheeled in CCO, Gordon Bowen, who just happens to be a Mormon. Yes… A Mormon. He also has a penchant for New Jersey motels. But we shan’t go in to that. These guys are not coming across as the smartest kids on the block. There are also rumors that their Burger King relationship is getting more strained by the day. My, how quickly things can change in the world’s most fucked up business.
And this week's award goes too...
