This from the Detroit News yesterday… “General Motors Co. said that Global Chief Marketing Officer Joel Ewanick has elected to resign, effective immediately. GM spokesman Greg Martin said Ewanick was departing "because he failed to meet the company's expectations of an employee of the company." Martin declined to elaborate.” Well, I should fucking hope not! Ewanick had better walk with a big chunk-o-change, ‘cos with a parting reference like that, he might be awhile between jobs… Although, based on the current sorry state of US corporate management hiring, he’ll probably get snapped up!
Old Ad Guy has an interesting comment… Chevy runs deep-or not! Good bye Commonwealth. Good bye Goodby. Look and see whoever was Dan Akerson's last CMO pre GM. That will give you a clue as to who will come.
The fate of Commonwealth and Goody may ultimately be termination, but remember Ewanick’s raison d’etre for its creation was the supposed saving of billions. Of course, new brooms are always tempted to sweep clean… But prior to joining the board of GM, and subsequently being promoted to Chairman, Akerson was the Managing Director of The Carlyle Group, which is a private equity scam thats primary purpose is to hide and invest the ill gotten gains of politicians, war criminals, drug barons, Saudi Princes, and very likely, The Wizened of Oz, and The Poisoned Dwarf. As far as I can find out, The Carlyle Group doesn’t have a CMO… ‘Cos they don’t really fucking need one, do they?
I have no idea what a CMO does. But I'll pay you $50 million a year and free vitamin pills!