With the news today that WPP has cracked the ONE FUCKING BILLION DOLLAR profit barrier, Sir Martin must be wondering if the $94 million bonus package he instructed the board to award him last year was a touch on the stingy side. I mean c’mon, the weekly flower bill for the Gramercy Park love nest can quickly kick the shit out of that. You have to take your hat off to him though. Last time I looked, WPP’s corporate headquarters are still in Dublin, in order to avoid paying the UK’s higher taxes… That would be the UK that made him a “Sir.” Something poor old David, who did far more for Britain’s image abroad, would have sold his sporran for. Buried in the news was the fact that WPP was targeting to spend £300m on new acquisitions. "There is a significant pipeline of reasonably priced small- and medium-sized potential acquisitions, with the exception of Brazil and India and digital in the United States, where prices seem to have got ahead of themselves because of pressure on competitors to catch up." As I have written in the past, over the years WPP has acquired hundreds of companies that it has sucked the life out of, then closed. And don’t get me started on fucking Enfatico. Still, it proves that bean counters can make millions out of the ad biz, even while the quality of the end product continues to suck. But who gives a fuck about that?
Delivery for Sir Martin!
