Today is Super Bowl day… Yes, the “Super Bowl of Advertising” will astonish us all as it puts on a master class in how to blow billions of dollars producing mediocre shit. Speaking of which… You may remember that the winner of Chevy’s crowdsourcing contest was not “Miss Van Der Volt.” Even though you all voted for her. No, the “massive” $25,000 prize went to 26 year old Zach Borst for his "Chevy Happy Grad" commercial. Which is a funny spot, and was supposedly shot in an hour for a budget of five hundred Groupon coupons, on the street in Floral Park, Long Island, New York. Yet, as AdScammer “Eugen” points out, over at adsoftheworld.com the list of credits runs into the fucking thousands, including the entire staff of Goodby… Yet not a single mention of poor old Zach. Maybe Joel “crowdsourced” the credits.
And not one of the buggers is American!
