Sorry to be a killjoy here. But I am getting really fucking fed up reading about all the great spots that are going to be on the Super Bowl this coming Sunday. Guys, I would have seen them all on YouTube and Facebook by now if I had the slightest inclination to check them out. And as most of them are fucking car ads, and I have no need of a new car right now… Why the hell would I bother? Taking the cake is all the hoopla about a Jerry Seinfeld – Jay Leno ad for Acura, which includes a pre-game release of a 1-minute, 50-second extended commercial that will be featured in Acura dealerships across the country. To which I have to ask… If you are already in an Acura dealership, presumably to check out a fucking Acura, what is the purpose of this spot… Unless, of course, it’s an integral part of the agencies viral/social/conversation/friending justification for blowing millions on yet another yawn worthy car spot! Actually, I have to admit, it’s a very, very funny spot. Too bad they’ll lose half the gags when they chop it down to less than a minute on game day. It must have cost a fucking fortune. Still… Better Yen than Euro’s. Right Joel?
Confucius say... Sticky rice make Bonzai sushi!!!
