You know how some famous dead guy said “The lesson of history is that we fail to learn from the lessons of history,” or something like that… Anyway, proof today, with the news that Arby’s has just given it’s account to the the Boulder Frat/fart boys without a review. AdAge points out that the move comes just a month after the chain named former Burger King Global CMO Russ Klein as its CMO. During his tenure at Burger King, this fucktard shifted the account to CP&B in 2004 and worked with the agency until his departure from the burger chain in 2009. In case you haven't been following this fiasco, while CP+B inflicted their juvenile humor of the fast food freaks of America, BK sales and profits slumped for SEVEN consecutive years. At the same time, Arby’s sales have continued to grow, thanks in part to the efforts of BBDO. So, obviously, if you are a newly arrived Global CMO Douchnozzle… The logical thing to do is fire the successful agency and bring in a bunch of loser wankers. Is this a fucked up business, or what?
I can see the plastic cowboys now!
