OK, so McGarryBowen won AdAge’s “Agency of the Year.” Yawn, fucking yawn. But the good news is that my drinking mates at Droga5 won Creativity’s “Agency of the Year.” And yes, they beat the CP+B Frat/Fart boys of Boulder!!! I mean what the fuck is going on? Droga5 merely does really great work for a whole range of clients, while CP+B comes up with the Kraft “Mood-O-Meter.” I mean this is on a level with “The King” and we know what that did for Burger King sales. Check out the Droga5 work, then read the complete profile on Droga5, particularly Dave’s words at the end… "I care about our contribution to our industry. Certainly the quality and effectiveness of our thinking is our primary concern, but I also want us to help move our industry forward. Advertising is an industry under duress. People compromise for a buck and take short cuts for short term gains. In fact I would say no industry has worked harder at being lazy. But we believe our industry is far better and more important than it is given credit for.” Well said. Congratulations Dave, Ted, Andrew and the rest of the guys hanging out in a Bowery doorway.
Dave's guilty secret. I promise not to tell!
