One thing you quickly realize when you’ve been in the world’s most fucked up business as long as I have… It’s all been done before, and it’s usually been done better. Now we’re starting to get hit over the head with a big shitty “Neuromarketing” stick. I posted about it a couple of days ago, “Hard, Clean, Bullshit!” in reference to a fucking groveling AdAge piece. It’s exactly like the pseudo-science that douchenozzle, Dr. Dichter bamboozled Mad Ave with back in the fifties. As I pointed out in “The Ubiquitous Persuaders,” he made a shitload of money telling ad agencies that women held their cigarettes upright so they could imagine them as a penis. He also told Matel to give Barbie bigger tits. The “Peepy Dicky” guy in Putney Swope was modeled on him. Tom sums it up well in his comment… “Today, it appears "branding" has become an objective, with selling stuff a possible side-effect. Branding, too, is so much cleaner than selling and seems to create an intrinsic value that agencies and brand management can claim credit for.” You certainly got that fucker right, Tom!
REMEMBER… You MUST vote for “Miss Van Der Volt.”
Beer is "Peepy Dicky." That will be $50K!
