Once again, someone over at MediaPost.com has come up with the claim that social media impacts the effectiveness of Super Bowl TV spots, and that this, in turn, drives up the cost of a buy. Apparently NBC tracks a slew of factors to determine the increased value of a Super Bowl spot. (Well they would, wouldn’t they? It’s on their fucking network.) Besides using firms that track traffic and opinions on social media, the impact on a company's sales and stock price after the game are gauged. Last year spots from Anheuser-Busch, Doritos and Volkswagen were the three most popular according to the USA Today Ad Metter. And… Each advertisers' share price closed slightly higher the day after the game. Now, if you believe fucktard football fans watched a crappy Doritos spot, then called their broker and bought a shitload of stock in PepsiCo, I have a fucking bridge in Brooklyn you might be interested in.
Never fuck with a Japanese Doritos Ninja!
