The mumbo-jumbo that the ad biz is currently obsessed with, continues apace in an AdAge article which shows how “Grow” author, Jim Stengel… “Aims to bring analytical vigor to purpose driven marketing.” Whatever the fuck that means! It goes on and fucking on about how this ex P&G wanker has teamed with Millward Brown’s neuroscience unit, using functional magnetic resonance imaging to measure how quickly people associated ideals with brands. You know, that shit were they strap you down and implant electrodes in your shaven skull. This helped them identify and analyze the 50 fastest-growing brands from 2000 to 2010 in terms of value and consumer preference. (Not sales?) But the best bit comes at the end… Some wanker at Millward Brown said that making the list "is less about selling something or pushing a message, and more about [brands'] inviting consumers into their world" by acting on a set of core beliefs. Guess who said this about Jim’s book… “He shares his beliefs and experience with a generosity bordering on the reckless; and has the hard, clean numbers to bear his teachings out.” Yes indeed, the Poisoned Dwarf. And who knows more about hard, clean numbers? Conclusive proof that the ad biz now has no connection with the ad biz. Q.E.D.
REMEMBER… You MUST vote for “Miss Van Der Volt.”
Welcome to my world. How are your core beliefs today?
