So, GM has decided to put it’s $3 billion media account with Aegis/Carat. In the words of GM Global Chief Marketing Nozzle, Joel Ewanick. "Carat has an innovative approach to drive significant marketing value, and their service model has been tailored to align well with our global and regional brands. They are uniquely positioned to help us form strong media partnerships and drive significant global efficiencies." In other words, they came in with the world’s cheapest fucking deal. Am I the only to notice that GM is an American company, which, only a couple of years ago, was baled out of the shit it was about to drown in by the American taxpayer… And Aegis is a UK group trading on the London Stock Exchange! Does this mean that when the Chevy creative review is finaly settled, we can expect to see the iconic US auto brand being serviced out of London by a bunch of Cockney gits?
Fancy a Chevy, me old cock?
