Forgive me for going off on yet another FaceBook rant, but I was somewhat stunned to read Jim Edwards piece over at bNet about how brands are improving their fucktard “conversations” with consumers by buying “Likes.” Apart from the fact that nearly 70% of Likes are driven by wanky kids in the 13 – 24 age group, hardly the people in the market for a new brand of toilet scrubber… As Jim says… There’s a shitload of firms out there selling Facebook “Likes” en masse to advertisers, such as this one and this one and this one and this one and this one. So, you have to ask what is the fucking point? Unless, of course, you are some fucking “Social Marketing Specialist,” douchenozzle, who claims they can generate brand fanatics desperate to engage in “conversations” about your wonderful new product. What a load of old bollocks. Bubble anyone?
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