You have to love the shit film companies, and the douchenozzles who work in them, talk when they are describing their latest creation. One of the spots Charlex (been there, done that) just completed for Subway is for some chemical drenched fruit parfait showing lots of bouncing, spritzing, sopping wet fruit falling all over the place. Why do these fuckers have to hose everything down (See the new Burger King shit) Everyone knows this stuff comes in giant fucking freezer boxes and catering packs. Anyway, here’s what they said about the production… “We built a visual language that would stand out from the crowd but still mesh with the food photography. Ultimately, the inspiration came from old food labels and the landscape works of American painter, Grant Wood. His paintings are beautifully lit with amazing colors, and I loved how well they worked within our creative brief." Oh, give me a fucking break, the spot looks like every other fast food commercial ever fucking made. Get over yourselves.
Make sure you drown the food before filming!