Regular readers of AdScam… And, who the fuck isn’t, will know that I am not exactly a huge fan of Ace Douchenozzle, New York Times, advertising columnist, Stuart Elliott… But today he surpasses himself with a piece about the Fango line of beauty products. It goes on for two pages and says absolutely fuck all. It reads like the whole thing has been lifted from a company PR release. Which, OK, is true of most ad biz commentators. Memorable bits include… The idea is “not to reinvent” the Borghese products, says Bill Tucker, CEO of Agency 212, but rather to “get them in place for the next decade, using Fango as the lead.” And to signal that Fango is not your mother’s, or father’s, skin care regimen, the ads all end by advising, “Visit Borghese.com to see which Fango is right for you.” Wow, that’ll shift tons of shit! And, if you can stomach more… The concept that the campaign tries to “drive people to the Web site” to buy Fango as well as to stores is important, Mr. Tucker says, because “e-commerce is coming into its own!” Well, hello fucktard, where have you been for the last twenty years?
Believe it or not... This is the fucking product!!!
