Remember my bitch about how the Jonnie Walker “Keep on walking” film made the Old Spice “The man your man could smell like” look like a fucking crowdsourced effort from Victors & Spoils, and it should never have won the Cannes film award… Well, there’s an interesting piece by Noreen O’Leary in today’s AdWeek about whether or not the award winners actually sell shit… Seems like since the Old Spice armpit de-ponger was launched in February, it's racked up nearly 12.2 million YouTube views. But in the 52 weeks ended June 13, sales of the featured product, Red Zone After Hours Body Wash, have dropped 7 percent. Ha, rub that shit on your horse. As far as Jonnie Walker is concerned, sales are up 200%… Mostly thanks to my cocktail hour efforts!
Remember Wieden's first effort... Un-fucking-believable!!!
