Jim Edwards over at bNet has what I assume to be a “tongue in cheek” piece about Sir Martin Sorrell’s likely successor. Personally, I don’t think the diminished one is going anywhere for a while. His $96 million “performance” bonus will need a few more years to mature with the present fucked up state of the ad biz. Jim talks about likely heirs to the throne, putting Ogilvy CEO, and exceptional fucktard, Miles Young at the top of his list. Which, if it happened, would be the final and complete proof that Madison Avenue is well and truly fucked. Since taking over Ogilvy, Miles’s track record shitasmically sucks. The only thing of note, has been has been the office move to Hoboken East. With the exception of UPS, the new business record is appalling, and my spies inside the organization tell me everyone thinks Miles is a wanker… Which, of course, makes him ideal for the job. No, as and when it happens, and it won’t be for a long time, my money is on Bob Jeffrey, who has done a great job at JWT, and is definitely not a wanker. As usual, you heard it here first… ‘Cos I am a fucking prince!
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