I assume by now you’ve all seen the Droga5 spot “Shiny Suds” for Method’s “green” bath cleaning products. Personally, I think it’s funny. But I’m a dirty old fucker. Well it would seem the ladies over at feminist site… Feministing… Really got their knickers in a twist over this, declaring it to be an incitement to sexual assault… Yeah, you have to watch out for those fucking soap bubbles! As usual, the client chickened out and pulled the ad, but with the help of princes like me, it’ll get watched a million times on YouTube.
Anyhow, in the interest of fairness… I went over to check out Feministing’s attitude to overtly sexual themes. First thing that popped up was a banner ad for War of Dragons MMORPG… And the visual? A semi naked warrior chick with massively inflated bare breasts… But wait… There’s more. On December 24th, Editor, Jessica Valenti, posted… Smitten Kitten (one of my favorite feminist sex shops in the Twin Cities) is having an awesome end of year sale. Check it out and stock up on toys to spice up your holidays. So I took Jessica’s advice and went to the site to check out the “toys.” These included, Strap-on Harnesses, anal toys, dildos, cock & Ball toys, BDSM, Gels and oils… Hopefully without bubbles intent on rape. These ladies are also promoting a film event in New York on December 1st, titled… SEX. CONSENT. POWER. PLEASURE. The Feministing writers also use lots of words that even I wouldn’t fucking post… Don’t believe me? Check out “Professor Foxy!” and her regular Saturday advice column. Apart from having a site that's littered with hundreds of fucking ads, most of them for games, toys, appliances and shit, these ladies seem to be totally fucking obsessed with sex. Talk about people in glass houses!
And the last straw… A couple of weeks ago, they had a fucking go at Kate for saying… "Nothing tastes as good as being thin feels..." … All I can say is… Check out the picture of the Feministing editors on the site. Then check out the picture below. I’m sticking with Kate!
Bubbles my arse!
I cant see that spot, they've taken it down, But I wonder if jessica valenti likes golden showers.
Posted by: Pisshead | November 30, 2009 at 04:16 AM
the spot is on Droga's site, just hit the Method client button… and yeah, pretty funny… good way of showing the topic, i especially like the bit where they all start shouting "loofa… loofa…" and she drops it…
apparently, Michael and co have some stones, leaving it up whilst women from St Louis are upset about the sexual implications of lewd residue…
Posted by: the lower depths | November 30, 2009 at 04:54 AM
now Kate doing a spot with lewd bubbles… that would get tongues wagging… george, anything you can do there ? :•)
Posted by: the lower depths | November 30, 2009 at 04:55 AM
It has been taken down. But on the creativity site.
pretty funny and makes a fair point.
I guess between this and the Gap boycott, we should all start vetting our work through all the fringe letter writers first.
why don't people write letters about the Ram work.
Not that's offensive to my brain.
Posted by: Bluepirate | November 30, 2009 at 07:17 AM
While I quite like the Suds ad, I can understand the issue with sexism.
Over-all, I'm in no way a fan of Droga5. They are purely a long form television shop, now referred to as viral. They are complete and utter failures at everything else but self-promotion. They even outsource their digital.
Lewd works for me, but women make the purchases in this category.
Posted by: Silky | November 30, 2009 at 09:44 AM
Some of the articles from Feministing, although Femifisting would be more accurate, are posted on AlterNet.org, which I visit daily for political news. What a poor representation of feminism...I call them feminazis.
Posted by: Rita | November 30, 2009 at 12:07 PM
It would have been more interesting if the soap bubbles were "women" soap bubbles IMHO.
Posted by: Brian | November 30, 2009 at 08:49 PM
Smart and fun.
was actually sent it by my cousin last week.
Laugh when I read comments like those from
" Silky"
you idiot. either you were fired from there or are so miserable in your job you pile in on any agency trying to do good stuff.
"Failures? They have done some my favorite stuff over the last few years.
Between them and Crispin , I have faith in this industry.
Posted by: Half full | November 30, 2009 at 09:44 PM
@ Half full
Clearly you have never worked at a creative shop. Keep the faith mate. Someday you'll get it too!
Posted by: Franny | December 01, 2009 at 07:13 AM
There is a difference between sex and rape. You attack women who are "sex obsessed" and give encouragement to sex offenders instead. Where do you think the dialogue for the bubbles came from? No one is worried about the bubbles. They are worried about the rapists whose lines have been borrowed, who get to be a part of mainstream society every day.
And your "knickers in a twist" bit? I guess it makes sense that those who want to propagate sexism further would deny it exists.
And "words" that you "wouldn't even use," supposedly?
Your name-calling is far more vulgar, and your implications are far more offensive.
Posted by: MClarkle | December 03, 2009 at 05:56 PM