Ha, you have to laugh at the news that a couple of US senators have introduced legislation to eliminate the federal tax deduction on advertising for prescription-drugs. This could affect marketing budgets and the bottom line of many BDA’s to the tune of millions, and as I say in the chapter devoted to health care advertising in my latest opus… The Ubiquitous Persuaders, US drug companies spend three times as much on marketing as they do on research and development. Which is why drugs cost a fortune… No, not the ones you buy at your Columbian 7/11, the ones you get at your local fucking pharmacy. No other country in the world allows DTC advertising, and it’s a huge fucking cash cow for Madison Avenue. But don’t worry guys… The legislation will go nowhere. When the K Street lobbyists flex their muscles and the fucktard senators are reminded where their re-election war chests get filled. It’ll just fucking fade away. Back to the trough, guys. There’s much more on this in The Ubiquitous Persuaders. If you haven’t already bought it. Get off your fucking arse and order it… Now!
I think I've got Restless Leg Syndrome!
