Remember Casey Jones? No, not the choo choo guy, the Dell marketing fucktard who was responsible for convincing Michael he should entrust the Poisoned Dwarf with creating Enfatico… “The Agency of the Future.” Well he’s now started a company by the name of Jones & Bonevac in Austin, Texas. No doubt in the hope that Michael will pull the dregs of whatever the fuck is left at Enfatico, and give it to these douchenozzles. Yeah, in his fucking dreams. They don’t have a Web site yet, but they have a blog with the latest entry titled… “Marketing’s costly mistakes,” which I’m sure Casey is a fucking expert on, having made so many. They also have a Facebook page, which they haven't updated for nearly a month. So guess what these guys are offering potential clients? “Marketing positioning through innovation and philosophy!” That’s fucking right, breakthrough shit. And if you look at the visual below, this is the Jones&Bonevac new model of Perception Space and Perception Spaces. Whatever the fuck that is.
Smoke & Mirrors baby, Smoke & Mirrors!
reading through part of the intro, i was reminded of how MUCH smoke and mirrors are involved in setting up a new venture… man, can he go on! he tripped over himself several times and had to back track, i lost interest… it was sort of the written version of those annoying 200 page Powerpoint decks that AE's love top drag in front of clients to show they've done their homework…
oh, and from a visual perception POV, perhaps using an Escher-like logo to represent a shop that's going to champion clarity is NOT the best idea? the little red & green x-mas cross hairs don't help either…
Posted by: the lower depths | July 14, 2009 at 06:09 AM
Casey is consulting with Microsoft on a new branding program that benefits WPP agencies. Conflict of interest? Is Sir Martin Doucebag paying Casey too?
Posted by: Higher Road | July 14, 2009 at 08:56 AM
So just reading the first paragraph on his July 9th post.... this is a direct insult to blind people and especially to the grand master at the Shaolin Temple from the TV show Kung Fu, he was blind and could hit a fly with a dart.
WTF is Casey trying to say anyways? We need analytics, return on marketing investment...WOW, fucking ground breaking!!
....I'll cut and paste it to avoid giving them link traffic:
"Pick a target, any target. Pick up a rock, a bow and arrow, a football, or a high-powered rifle, and now, close your eyes and hit it. It will not matter how strong a cave man, how great an archer, how talented a quarterback, or how skilled a sniper you happen to be. You will miss. If you don’t miss, it will be sheer luck."
Posted by: kypar | July 14, 2009 at 10:18 AM
@Guys...
He should go back to driving fucking trains.
Cheers/George
Posted by: George Parker | July 14, 2009 at 10:35 AM
At least, he should hire a copywriter. Anyone? Anyone?
Posted by: Edw3rd | July 14, 2009 at 11:51 AM
@ Edw3rd - Casey loves to hear the sound of himself so don't expect any changes. It's all a farce.
Posted by: Higher Road | July 14, 2009 at 01:47 PM
So Casey gets hundreds of Austin talent hired at Enfatico. Then they lay most of them off, sending them off to try and find jobs and feed their families.
Many of them start small agencies or digital production studios, or go to work for other digitally inclined shops in town, many of them bootstrapping it, taking no salaries, hoping for some profit in a shrinking industry.
That isn't enough. Now he's going to open up shop and compete with them, only he's a millionaire and he's backed by the Annoying Gnome's money.
Is there such a thing as a Douchtard?
George, help me with this.
Posted by: oy | July 14, 2009 at 10:03 PM
@ Oy,
Casey is backed by Sir Douchenozzle?
Posted by: Sadly | July 15, 2009 at 12:13 PM