“slomo” was kind enough to provide a link to an interview with the Poisoned Dwarf in the Asia edition of Brand Republic. In it he defends the fuck up that Enfatico has become by stating that WPP has to “Dare to fail!” Yeah, I’m sure the fucking shareholders are thrilled shitless by that. He also says that Enfatico didn’t have all the resources it needed quickly enough to deal with the Dell business. Oh Sir Martin… What a crock of shit. It was formed in December 2007. It produced its first work for Dell (the very average Indian campaign) towards the end of 2008. It did however produce a campaign for itself, which ran in the trades and general business press, early in 2008. That’s more than bad PR, it’s simply telling the client that the agency is a higher priority than the single client. Which is just plain stupid.
Yeah... You can stick that in your pipe and smoke it!
