You may remember I did a post a couple of weeks ago about dear old Julie Roehm now being a Faux Business News "Expert" on marketing, and how all her various companies, like Backslash Meta LLC, and her Twitter feeds, don't seem to exist, even after extensive research by many keen AdScamer's. Anyway, in the course of the post I referenced an interview Julie had done almost a year earlier with a lady by the name of Susan Bratton. Unfortunately, I referred to Ms. Bratton as a "douchenozzle." A term most AdScammer's are more than familiar with, along with many other pejoratives I have a proclivity to use. Anyway, Ms. Bratton and several of her loyal followers took umbrage to this... And for that I sincerely apologize... It was nothing personal, as I am sure she is a lovely person. But, I do still stand by my original impression of what I considered to be cream puff interview with Julie. One titled... Julie Roehm, Firebrand, Press Icon, F500 Marketer and Change Agent on The Importance of Culture. I would remind you all that Julie became a "Press Icon" primarily because of her ten month sojourn at Wal-Mart, during which she not only got up to naughties with a subordinate, took gifts from, and socialized with Draft before she hired them. But most egregiously, was negotiating with Draft to have her and her lover set up in some kind of consultancy, while she was in the process of undergoing an agency review, the result of which was that she awarded the Wal-Mart business to Draft. As someone commented to an earlier post... The most damning evidence is the e-mails from Sean's secret Gmail account angling for the job..."We want to look under the hood some more...what's your (Draft's) 3-5 year plan, clients you covet... we want equity.... You've got a strong team in us to lead you." etc. None of Julie's sycophants in the media have ever mentioned that. They know it is indefensible. Not to mention all the proprietary data and conversations of WMT senior executives she blind copied to Draft/Wiesman. Then she sent Draft/Wiesman an e-mail saying don't reply to that previous e-mail, knowing that if they would, her betrayal of sensitive info would be found out. In the entire 7,000 word interview, Ms. Bratton never asked a single question about this whole sordid episode, allowing Julie to spend an inordinate amount of time talking about Aerosmith and the furniture in her Las Vegas hotel room. However, once again, apologies to Ms. Bratton if I have upset you...
Don't forget the metta!
