"Lower Depths" has pointed out the laughable news that "In response to slashed marketing budgets and marketers who are looking to do more with less, Ogilvy North America is launching a dedicated Recession Marketing Practice intended to provide clients with solutions to the challenges they are facing in this recession." According to Ogilvy spokes-hack, Marc Fleishhacker (What a great fucking name for an ad guy!) “The impact of today's severe recession is far greater than those of the past. However, if there is a silver lining, it is that we now have far more powerful measurement, analytics and digital solutions that enable us to deliver quick results with greater efficiency than the approaches that were available in past downturns.” This so called "practice" brings together 100 top Ogilvy experts in marketing strategy, analytics, measurement, e-mail, technology and media. Apparently, they will be working with a set of “21 Ogilvy Solutions” intended to help clients maximize the value and performance of their marketing budgets. Which raises one rather fucking obvious question... If these solutions are so great and actually work better while saving the clients money...Why the fuck are they only trotted out when times get tough? If I was an Ogilvy client, that's what I would want to know.
Fleishhacker of the Royal Ogilvy Cheap Ads Dragoons, at your service!
