I wish people would stop writing shit about Twitter... Yeah, I know I've been writing shit about Twitter... 'Cos it is SHIT... But everyone else seems to think it's so fucking great and cool... Some douchenozzle over at AdAge is going on about how Twitter can transform the way ad agencies work. He actually says about Web 2.0 tools and social media... "Twitter can improve on a host of agency functions and often at a fraction of the cost. To be clear, Twitter won't displace all the functions of a marketing agency. Companies will continue to need brand identities, lead-generation programs and creative ideas that connect with people emotionally. Twitter, however, can serve as a marketing platform that allows companies to build brands, manage customer relationships, and share content. It's simple, it's powerful and it's inexpensive." Share content... In 140 characters! Build Brands... In 140 characters! Manage Customer Relationships... From a fucking call center in Bangladesh! He then goes on to say, quite rightly, that through social networks, brand identity has broken free of the agency-driven campaign, and companies such as Zappos and Amazon have built their brands through the principles of community with very limited advertising. Yes indeed, but I'm dead sure Amazon wouldn't be what it is today if it hadn't first created a revolutionary new business model... And they certainly couldn't have done it on Twitter.
Who needs 140 fucking characters?