As Tom points out, Mary Wells, "The blonde babe with balls" did say "Hard sell for hard times" in 1973, when the economy hit the skids, and in an effort to ride the wave, she presented this as the new mantra for Wells, Rich, Green. So gone was all the great stuff they had done in the late sixties, early seventies, for Brannif, American Motors, Benson & Hedges etc., and in came some truly fucking awful advertising... However, the "Hard sell for Hard times" I was referring to was from my post of November 28th, about Nick Brien, the CEO of Interpublic's Mediabrands. His point being that as the economy tightens, agencies should throw "branding" out the window and concentrate on producing work that is "hard sell" as this will produce more sales for clients. As I said in the original post... if this approach will sell more of an agencies clients goods and services... Why the fuck don't these douchenozzles recommend doing it all the time? I'll tell you why... Because you can't quantify what all those millions spent on branding actually do for you. That way you can't be held accountable. And if there's one thing BDA's hate, it's being held accountable. Fucktards!!! (No, not you Tom)
I'm talking to Nick Brien here!!!
