If you want reassurance that the upcoming economic disaster isn't going to cost the jobs of many of the Adverati, a bunch of heavyweight WPP wankers have words of wisdom for you. They all met at the Soho House (in these belt tightening times, what the fuck is wrong with Motel 6?) AdAge has a piece in which, amongst several hundred words of the same old fucking platitudes, Marylee Sachs, global director of consumer marketing at Hill and Knowlton, said that while her agency has been "seeing a lot of opportunity," it has not been without its share of issues and barriers. She believes the opportunities are coming from marketers looking to do more in the social-networking space and tap into the practice of brand advocacy. Oh, fuck me, brand advocacy - The same shit BDA's have been peddling for years, and Social Networking - The new shit they are currently peddling, 'till the next thing comes along. Then they'll fucking peddle that. Fucktards!
Must be tough being a WPP Board member!
and they will continue to spout the same phrases in the coming decades because theyre all reading Wine Fancier and checking www.mystocks.com instead of reading what new consumers are doing and what new advances are taking place in the areas of their expertise...
these are tired old ad people talking to more tired old ad people taking their cues from people like Ted Stevens...
Posted by: the lower depths | November 16, 2008 at 03:25 PM
the last WPP board meeting was in Silicon Valley where they had their respective agencies brief them on the internet/social world as if they only learned how to turn on a PC (wonder if they went with Dells)
Posted by: Been There | November 17, 2008 at 01:59 PM