I fucking laughed so much I spilled my breakfast gin & tonic when I read the piece in today's AdWeek titled... "Promotional Swag More Effective Than Ads." That's fucking right... All those billions blown on Super Bowl ego-fest TV spots would be much better spent on logo inscribed coffee mugs, pencils, retractable solar-powered flashlights, and the always acceptable tee shirts made in China. The real eye opener was the bit that said promotional products generate a cost-per-impression average of $0.004, compared to $.033 for national magazine ads or $0.019 for prime time TV ads. I mean, I don't care if the Poisoned Dwarf does a 300 slide Power Point presentation to prove otherwise. I fucking believe it. I mean we all know that the vast majority of money spent on advertising is wasted, so why not end up with a logo inscribed Magic 8 Ball. I got mine at a lesbian blogging conference in San Fransico.
Works for me!
Yeah, but this study was commissioned by the Advertising Specialty Institute, who undoubtedly have a vested interest in the success of promotional tchotchkes. So this study has all the credibility of a Microsoft-sponsored study that concludes Vista is a better operating system than Mac OS X. Or the internal poll numbers that convinced the McCain campaign that their guy was going to win.
Posted by: cipheroid | November 11, 2008 at 12:23 PM
Ever see an adult hop over a kid at a minor league baseball game for a t-shirt fired into the stands? People love free shit. Always have.
Posted by: bg | November 11, 2008 at 01:33 PM
Where can I get my George Parker swag?
Posted by: m.Anderson | November 11, 2008 at 01:55 PM
Yeah, I want a coffee mug with Georges pretty face saying -- Drink your coffee, fucktard.
Posted by: don_draper | November 11, 2008 at 02:46 PM
that lesbian conference was so great. Especially the transvestite. Made my week.
But look at this schwag. Fucking sweet
http://www.random-good-stuff.com/go/ChalmMugCup
http://www.random-good-stuff.com/go/GraffitiTeaMug
http://www.random-good-stuff.com/go/CrosswordMug
Posted by: Wisey | November 12, 2008 at 02:41 PM