I fucking laughed so much I spilled my breakfast gin & tonic when I read the piece in today's AdWeek titled... "Promotional Swag More Effective Than Ads." That's fucking right... All those billions blown on Super Bowl ego-fest TV spots would be much better spent on logo inscribed coffee mugs, pencils, retractable solar-powered flashlights, and the always acceptable tee shirts made in China. The real eye opener was the bit that said promotional products generate a cost-per-impression average of $0.004, compared to $.033 for national magazine ads or $0.019 for prime time TV ads. I mean, I don't care if the Poisoned Dwarf does a 300 slide Power Point presentation to prove otherwise. I fucking believe it. I mean we all know that the vast majority of money spent on advertising is wasted, so why not end up with a logo inscribed Magic 8 Ball. I got mine at a lesbian blogging conference in San Fransico.
Works for me!
