Casey Jones falls off train. Is run over by the Enfatico express!!!

Unconfirmed rumors posted on the tribbleagency blog today, say that uber-fucktard, Chief Marketing Officer, Casey Jones was fired from Dell last week. I wouldn't be surprised, but there's nothing in the trades as yet. Updating the story, Tribble, is awaiting comment from Dell... No answer as yet... What a fucking surprise. Best of all is this bit from an AdAge article in December of last year... "In recent years, CMO's have become the fruit flies of the C-suite, with average tenures of 26 months. When they leave, agency shake-ups often ensue. Which brings us to the second big risk: What happens to WPP's Dell creation if there's change at that senior level?" Yes indeed. What with all the rumors Enfatico management is bleeding from the fucking eyeballs, and that the Poisoned Dwarf is heating up the thumbscrews in his basement torture chamber, there must be a lot of desperate people in Enfatico's 800 offices. Kudos to Matt Creamer and Rupal Parekh for having the world's best fucking crystal ball.

End of the line for the Enfatico Express?

 

Comments

[Jaff Jervis]

http://adage.com/article?article_id=132469

[ballyhoo]

agency spy broke it around 330. http://www.mediabistro.com/agencyspy/wpp/breaking_casey_jones_no_longer_with_dell_says_rep__100321.asp

[The Founder]

I love how adage doesnt cite sources...

[dallas_star]

He reinvented our brand? More accurately, he singlehandedly destroyed it. Im amazed that Michael Dell hasnt fired every person involved in this farce called Enfatico.

[WTF]

Mark Jarvis is the CMO. Jones was VP/Marketing and his departure was no secret though the AdAge statement hell continue to work with Enfatico makes it sound like hes being hoisted on E as a face saver. That means Boone better watch hi back.

I think E is dead and bet Jarvis will be moving on too.

[adrefugee]

hey, per georges previous post, maybe the way to save dell is for enfatico to do coupon ads offering a free dell travel mug with every purchase

[bg]

Enfarcico?

[KDPlane]

Ive met Andy Lark, Jones supposed replacement -- hes a good, solid guy. But hes really just a PR guy who has been at Dell two +/- years, and I dont know that hes actually done anything other than fly back and forth to Kiwi-land and occasionally blog about it.

[the lower depths]

its no surprise, and people have been saying it ever since enfatico announced they were going to be this big, monumental new thing that, in actuality, did the same old thing but without a stable of clients to do it for.

so far, its been the BIGGEST one-trick pony no-show hype-fest i can remember... new business model, new agency dynamic, long hiring process to get the right people, new offices, but what was missing the ENTIRE time was any evidence of industry.

there was no work. nothing to to show that the time and money put into was starting to pay off. apparently, more time has been spent on a silly-ass web site and a needless blog that has probably slipped their minds to maintain.

so i guess YR gets the whole new digs to themselves? hopefully, whoever was hired in NY gets folded into that herd and wont just outright get canned, doubtful that applies to upper management. this will not reflect well on them, but they can console themselves with their bank accounts.

[Tanner]

Another sage post, Parker. Adios, Casey Jones.

He tried to produce a Dell laptop that looked like a Moto RAZR phone, but the engineers (wait for it) couldnt accommodate.

And per the AdAge article...Jones will continue to oversee the Enfatico relationship that he helped create... How do I get THAT job? Sort of like watching moss grow on a rock.

Any wagers he winds up back at Interpublic from whence he came?

[Tanner]

Stuck in the Enfatico hold box:

Your comment is awaiting moderation.
November 1st, 2008 at 7:33 pm Tanner--
Hey, Maria Maria:
How come the other two guys got their questions answered and I didn’t? Four questions. Four answers, please?
And another one. Who is Torrence Boone and what does he add to this whole process? He IS photogenic, I must say. Is that it?

Your comment is awaiting moderation.
November 8th, 2008 at 10:22 am Tanner--

I have been “in moderation” for a week now. What’s the story? It’s not like your site has been deluged with comments. What’s the hold up?
And if you don’t publish my original post, why have this blog at all? Remember you’re the people who said, “So we invite you to come in, become part of the conversation. We’re here and we’re listening.”

Your comment is awaiting moderation.
November 12th, 2008 at 8:58 am Tanner--
So, anything new since your first and only post on October 27th? Like your client got fired? Michael Dell announcing in the WSJ that Dell won’t have hot consumer products out in time for Xmas? Anything?

[Edw3rd]

Too many Farmers worried about becoming Governor, provisioning their ships, and pricing their tea.

And here, I thought this guy was from Boston!

[A1]

Tanner,

Jones is toast - his reputation was toxic before joining Dell but now the world knows. Hes the George W. of the ad industry!

[Big Jim Slade]

If Andy Lark does manage to save a place at the trough, it will seem like Groundhog Day. He was at Sun Microsystems for a while, and theyre on a similar arc.......right into the ground.

He is just a PR guy, and not a bad bloke. But there are literally hundreds of Tech CMO candidates, willing to line up on the firing line for a few months of salary.

You really have to ask, outside of Apple, what tech company really relies on great advertising.

[the lower depths]

to add to that, big jim, which technology companies rely on great advertising AND actually advancing technology on a personal level as Apple has and is doing?

the ipod launched the next great consumer gizmo and the iphone launched touchscreens for everyone and all their new phones while becoming the #2 seller globally...

not too shoddy for a niche player. there are a few lessons in there for Dell, IBM, Lenovo,et al...

[Edw3rd]

Jarvis is gone according to WSJ. No surprise there.