In case anyone out there didn't notice. Today, Wall Street went into major melt-down mode. As I said the other day, forget about Lehman, Grey, Element 79, Draft/FCB, Enfatico or the Poisoned Dwarf... I don't want to be a miserable old fuck here... But the whole ad biz is poised on the edge of a giant fucking precipice. 'Cos, as we all know, when Corporate America is "feeling the pain" and needs to improve the bottom line, the first place they look for slash and burn, is the ad budget. That's the way it's always been, that's the way it will always be. And don't give me that shit about it not affecting digital and other so-called new media spending. It will fucking affect EVERYTHING. Particularly the BDA's. The only ray of hope in this whole mess is that the small shops and freelancers will hopefully get some of the left over crumbs. Wake me up in five years... 'Cos that's how long it's going to take!
Welcome to the club!
