Holly Sanders of the New York Post, who did many memorable pieces during Julies melt down period, has a another corker today dealing with our favorite "nouveau" agency. The headline reads... "WPP's Enfatico is Emphatically trashed." Well worth a read. Best quote is... "Enfatico has had the account for nine months," said one veteran ad exec, who has worked on the Dell account. "The only ads they have run have been for Enfatico." 'Cos it's from me! At least she said "Veteran" rather than "Gnarly old fucker!" Second best... Torrence Boone, the new CEO of Enfatico, is aware of the chatter and chalks it up to people in the ad industry threatened by change. Listen Torrence, baby... The only people threatened at the moment are working at Enfatico. He also promises that they will produce Dell ads before year-end... That's FIVE fucking months from now... Which is a good sign that the Christmas shit WILL be coming out of Mother. What a fuck-up!
Enfatico hires "Hot" Brazillian team to create ads that never run!
