The final word on Draft/FCB... And if you believe that, I have a bridge for sale!
My post dealing with Hughie, Dewey & Louie's pathetic video has certainly generated a lot of comments, including some from badly disguised PR wankers defending the worst fucking agency in the world. You should read them, it'll take a while, some are very fucking long, but enjoyable. LowerDepths makes a good point that I don't just dump all over Draft/FCB, I fucking dump over everyone... If they deserve it. And, several people have alluded to the fact that the New York office will eventually become a pharma agency. Wouldn't be surprised. As to the fate of Chris Becker... Mmmm, that could be very interesting!
Typical reaction after watching the HD&L video!
George,
Thought you'd be all over this:
McCann loses yet more Microsoft, this time to JWT.
http://www.adweek.com/aw/content_display/news/account-activity/e3i9fe73c185acad3677d29e1ece673d45f
How long until they just pull the entire plug?
Posted by: Erratic | July 03, 2008 at 12:27 PM
In all those comments, has anyone defended the work? Has someone held up a spot or print ad and said, "Look, DraftFCB does award-winning, rule bending work", or are they just defending indefensible practices? At the end of the day HD&L are fuck all and the output remains the same.
Posted by: Donnie | July 03, 2008 at 01:04 PM
When Nina "the emasculator" DiSesa gets her own cable show "How to eviscerate your way to the top".
Posted by: Studio Maven | July 03, 2008 at 01:06 PM
There is no defense for the work or the actions of management, and any attempt at illiciting fact was met with grasping at irrelevant factoids or intimidation. Yes, we can all agree now that the Chicago office serves a fine cup of coffee. I feel sorry for the folks in steerage who won't know what hit them when they are hitting the pavement. The ones who drank the Kool-Aid are on their own, however.
Posted by: Auntie Christ | July 03, 2008 at 02:20 PM
I'm dead serious. Who is that guy Laurence , where did he come from and what does he do at the agency. Never heard a word about the guy except from what I've gathered in posts on AdScam.
What's his deal?
Posted by: Tanner | July 03, 2008 at 03:26 PM
Not surprised about McCann losing more Microsoft. The bleeding continues. Her Nestle Quik or Zicam out of McCann LA may be next. How soon before they close the LA and/or Detroit offices?
Posted by: Client #9 | July 03, 2008 at 03:27 PM
Dana Maymen and her pharma group will take over NYC FCB office along with Brit pharma CD before 2008 is over.
Becker will go back to Peru or Chile or wherever he came from. What US agency is going to hire a no-name packaged goods ECD from an agency that allowed Grey to leap out of the cellar.
Posted by: Drafted | July 03, 2008 at 05:31 PM
Drafted...
Ouch fucking ouch!!!
Last I heard, Becker came from Turkeydangastan... But, Louie may keep him on to polish the dumbells in his "Gym!"
Cheers/George
Posted by: George Parker | July 03, 2008 at 05:53 PM
Why "ouch" George?
You and several hundred other creatives have stronger credentials than Becker ever had.
I'm sure he's trés thankful that he had his 5 year run in NYC, earning more money than he ever expected while not working all that hard.
He'll leave and get a good job running Y&R in Bolvia or similar and retire in comfort.
Not a bad run.
Posted by: Drafted | July 03, 2008 at 07:00 PM
Now I'm a PR wanker? Instead of the 2 people in the video?
"Chuckles"
Hmm, if I'm in PR, I will like to mention the appeal of this blog lies in an underdog fighting against institutional big boys.
But when a person gets others to attack a lone voice offering a different but subtantiated opinion, that person is behaving like a big boy.
Just check out the knives' out approach of the supporters of Obama and McCain, whose hands are kept "clean".
And by attacking people and not the points they make smacks of biased punditry i.e. bad PR spin.
Just take the example of Keith Olbermann, who became credible by taking on Fox News but is behaving like O' Reily in his intolerant, biased and offensive coverage of Hiliary in 2008.
I'm not in PR nor do I believe in cyberspace BS.
Because there is no way any one can control the message in the Web. If they can, Karl Rove would be all over it in the last 6 years of the Bush's Presidency.
By the way, thanks for generating interest in the point I wanted to made:
"People who want to make an accountability an agency ideal can be faulted on their execution but not for trying to make it an ideal."
And by the way, it may be useful if Adscam starts to cover the 2 biggest scam controversies of 2008 by a true big boy in this industry.
Because that's the alternative if everyone in this industry just makes fun of people who wants to make accountability an ideal.
Cheers.
Posted by: Kalen | July 03, 2008 at 09:50 PM
funny thing.. all the headhunters in london are gunning bigtime to get creatives to sign up with the local draft office. I've been approached four times already. they must be paying a pretty penny to them if they're this motivated.
not sure if anyone around here knows about their reputation though...
Posted by: me | July 04, 2008 at 04:26 AM
"I'm not in PR nor do I believe in cyberspace BS."
you haven't said anything yet. reads like PR and BS so far.
"And by the way, it may be useful if Adscam starts to cover the 2 biggest scam controversies of 2008 by a true big boy in this industry."
and that would be? don't make lame intro's like that and then not say anything.
"a lone voice offering a different but subtantiated opinion, "
so far, to this point, read the first riposte. you're still whining and not saying anything.
these helpful presentation tips brought to you in the hopes that you'll actually get to the point.
Posted by: the lower depths | July 04, 2008 at 07:00 AM
Print out Kalen's post for posterity. It will be THE only time you'll see Parker, Olbermann, O'Reilly, Rove, Obama and McCain mentioned in tandem.
Parker a possible VP candidate if he can carry Idaho in November? Dunno. But I hear things.
Posted by: Tanner | July 04, 2008 at 07:37 AM
Hey, can any of you folks help answer the question I asked earlier in this string? What's a Laurence and what's his claim to fame. I Googled him and came up with some lawsuits. What's the deal there?
Thanks, all.
Posted by: Tanner | July 04, 2008 at 07:39 AM
For the record, I just tried to make a post with some Draftfcb work, but it got stuck in the spam filter because of the links I put in.
Posted by: somebodyatdraftfcb | July 04, 2008 at 08:14 AM
"Because that's the alternative if everyone in this industry just makes fun of people who wants to make accountability an ideal"
No one questions the mission, Kalen, just the execution and...well, the executioners. However accountability means considerably less to a young creative making that hip new Taco Bell spot or the manager on the client side trying to develop a consistant brand voice than it does to a web or direct marketer who has the tools to measure response, so even the mission may be flawed.
I can't wait to see the spin DraftFCB will generate if it does become a healthcare group -- it will be a "bold new model for all pharma agencies" or Pharma 3.0 or some other such tripe.
Posted by: Auntie Christ | July 04, 2008 at 10:15 AM
Tanner...
A Laurence is a Douchenozzle...
I can't run for veep, I'm too busy taking over J. R. Simplot's "Spud Empire."
Auntie...
"Pharma 3.0" Fucking classic!
Cheers/George
Posted by: George Parker | July 04, 2008 at 10:30 AM
with that three stool setup they looked like they were on the dating game....whod wanna court these fucks?
Posted by: dumdum | July 05, 2008 at 07:58 AM
Laurence used to be a partner (account management) in ABP, or APB or something like that. A stood for Adler, B is Boschetto -- Laurence to you -- not sure of the third name.
That agency was a second tier general shop IIRC, which was absorbed by Draft before 2000.
I think their big account was Hudson Savings Bank.
Can anyone else confirm?
Posted by: X-Draftee | July 07, 2008 at 08:05 AM
P = Peebles. Mr. Peebles. The guy who owned Magilla Gorilla, or as he is know today, Laurence.
I think they had a couple other accounts, a satellite dish account that walked out the door as soon as they merged with Draft, and Business Week (those "Seize the Week" ads) that kept maybe one and a quarter persons billable. I think the "A" and "P" in the eqation took the money and ran. Wise choice.
Posted by: cut up my draft card | July 08, 2008 at 03:58 AM
Here is the SEC filing, showing each partner owned 105,302 shares of IPG at $48 1/8 per share, valued at over $5 million at the time of merger. They were immediately able to sell half, pocketing $2,533, 829.30 up front. I have no clue who all those other people are.
http://edgar.brand.edgar-online.com/DisplayFilingInfo.aspx?Type=HTML&text=%2526lt%253bNEAR%252f4%2526gt%253b(%22LAURENCE%22%2c%22BOSCHETTO%22)&FilingID=1182294&ppu=%2fPeopleFilingResults.aspx%3fPersonID%3d2591443%26PersonName%3dLAURENCE%2520BOSCHETTO
Posted by: cut up my draft card | July 08, 2008 at 01:40 PM