So, DaVinci - Synarchy - Douchenozzle - Whatever, has finally transmogrified into "Enfatico!" And, in case you are wondering just what the fuck that means, AdAge points out today that the "Wiktionary" definition is a combination of Emphatic and Pompous! Or as my old mate Ken Segall puts it... "We believe Enfatico will become synonymous with a new standard for integrated marketing, insightful creativity and collaboration in the client-agency relationship." Mmmm...never heard that before! Still, what the fuck, if I was pulling down the dumpster loads of money Ken is, I'd say whatever the fuck I thought would keep the "Poisoned Dwarf" happy in his Harrods basement flat, before he goes out and rips the ears off whoever in the WPP empire dares suggest he has been having it off on the board room table with the latest minionette. For a real giggle though, go to the section on the web site that deals with "Enfalytics." I would have said Ken wrote that when he was drunk... But I know Ken doesn't drink... So, do you think he seriously believed this when he wrote it? Who the fuck knows... Anyway, I guess Landor and associates finally gets to cash the multi-million dollar "Corporate ID" deign check. Which doesn't really matter, 'cos it's all going in the same rancid WPP pot... And in the final analysis, it's all coming out of Michael Dell's pocket!
Remember what Howard Gossage said about the futility of using a $20 sledghammer to drive a 5 cent thumb tack?
