Further proof that people in advertising are fucking morons!
My good mate and drinking buddy, Cathy Taylor, over at Adverganza, has a great post about a bunch of cretins who've come up with the best name for "Yet another - Yawn - Breakthrough Agency." It's called... Are you ready for this... Agency 3.0! Holy fucking shit, what is wrong with these people? As Cathy points out, it's not as bad as "Synarchy," and it apparently has no connection to Nazis... But it's still fucking stupid. As usual, it claims to be different, 'cos it combines creativity - experience - implementing - monetizing - technology - digital - colon flushing - losing twenty pounds with green tea - And just about everything else in the Universe we have heard about a million fucking times. As Cathy points out, the only thing it lacks is one part bullshit. Sounds to me like the whole thing is fucking bullshit! As Cathy also points out, the CEO they've hired to run this wankfest is a guy who put his last company into bankruptcy... Sounds like he's perfect for the job.
Here's a picture of Agency 3.0 Corporate headquarters.
Ok. I like this one.
Posted by: Wisey | May 21, 2008 at 12:37 PM
George if you like the name, you'll love their article on adage.com. The douchey agency doublespeak is double plus good!
Posted by: JBK | May 21, 2008 at 01:08 PM
Roll on the fucking floor laughing... Agency 3.0 ...
I want to hire them for creative.. they are really creative there... such a powerful name.. complete with versions...
Posted by: The Founder | May 21, 2008 at 01:23 PM
there's a connection to the nazis...
Der dritte reich....the third reich...
The Reich 3.0
you missing these subtle references to the Nazis?
Posted by: Tom Messner | May 21, 2008 at 02:34 PM
hmm.. hired even though he blatantly led his previous company into bankruptcy, has been told by numerous people lines similar to the following quote from NBC's 'The Office' - "everyday you do something so dumb i think there is no way you can't get any worse, yet everyday you manage to top yourself and do something even more ridiculously stupid than the last," has the bloated ego of a "never-was"....hmmm... i could have sworn this was about joshua kayne.... my mistake
Posted by: Living in Hell | May 21, 2008 at 02:49 PM
I would have just jumped straight to Agency 5.0
Posted by: James Feess | May 21, 2008 at 03:51 PM
So George, I have decided to open up my new Agency. I'm putting my cat in charge. It is going to be really evolutionary, why my cat has lots of idea about how to change advertising.
He is currently hiring a team, so if you have a goldfish, hamster and dog who have some free time, please send your resume to - meeooowww???@gmail.com and he'll review them.
Posted by: Jane Sample | May 21, 2008 at 05:57 PM
Catarchy! I like it. But not as much as Catarchy 3.0 of course.
Posted by: Clemenza | May 21, 2008 at 07:16 PM
of course, what's missing is Client 3.0 to keep up with Agency 3.0...
what's the point of being 40 years ahead of the game but having to deal with CMO's from the 21st century?
kind of like explaining Lasic surgey to Cro-Magnons, really, they've barely caught onto fire.
Posted by: the lower depths | May 22, 2008 at 05:19 AM