I almost drowned in my coffee this morning when I read in AdAge that DaVinci is now "Synarchy!" Is it just me, or does that sound a bit too fucking close to "Anarchy" for comfort? Rupal Parekh and Matt Creamer have a lovely tongue in cheek piece about this dramatic development in the "Poisoned Dwarf's" continuing quest for world domination. As they point out, the Wikipedia entry for "Synarchy" quotes from Vichy France when French industrialists saw Nazi Germany as an alternative to Communism: "Many of them had extensive and intimate business relations with German interests and were still dreaming of a new system of "Synarchy," which meant government of Europe on fascist principles by an international brotherhood of financiers and industrialists." How fucking perfect is that? Considering the "Synarchy" brotherhood still hasn't come up with a CEO after months of looking, you'd think that in true fascist style, the "Height Challenged One" would have had someone taken out and shot by now! Loved the bit at the end pointing out this wonderful new identity was created by Uber-Scam artists, Landor, which is co-incidentally, another part of the WPP Dark Star empire. Wonder if anyone's told them it's also the name of a Thrash/Metal group in the fucking Faroe Isles? Can't wait to see the ads!!!
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Ken Segall inspects his creative staff before shipping them off to their cubicles!
