Julie Roehm's tombstone will read... Vengence is a dish best eaten cold....
This is a press release just issued by Irwin Jacobs, the guy Julie in her delusions of fucking grandeur was dumb enough to accuse of giving kick-backs to Wal-Mart management. I am showing the whole thing, because it is fucking classic, and further proof that the "Rock Star" was not only stupid, she also listened to some very bad advice. Let this be a lesson to anyone who thinks they can fuck the big dogs!!!
PUBLIC STATEMENT BY IRWIN JACOBS REGARDING HIS LAWSUIT AGAINST JULIE ROEHM AND HER LAWYERS
Minneapolis, Minnesota – November 5, 2007: In a public statement released November 2, 2007 by Julie Roehm, she acknowledged and publicly admitted that all of the allegations she made against Lee Scott, President and CEO of Wal-Mart Stores, and Irwin L. Jacobs, Chairman and CEO of Jacobs Industries, were totally inaccurate and outright false in the lawsuit that she filed against Wal-Mart Stores earlier this year. In response to Julie Roehm’s public statement, Mr. Jacobs stated, “I am pleased that Julie Roehm has finally come to her senses and has publicly admitted that the allegations she alleged in her lawsuit against Wal-Mart Stores regarding my business and personal relationship with Lee Scott were totally untrue.” Jacobs went on to say “From the first day I heard about Julie Roehm’s slanderous allegations in the lawsuit she filed against Wal-Mart Stores regarding Lee Scott and me, I said I wouldn’t walk away or back off from my defamation lawsuit against her and her lawyers until she acknowledged and publicly admitted that the inappropriate and outrageously inaccurate allegations she made against me in her lawsuit were completely untrue and false. Now that she has publicly acknowledged that she was wrong and that the statements she made were totally inaccurate, I feel completely vindicated and see no further purpose or reason to continue my defamation lawsuit against Julie Roehm and her lawyers.”
I almost feel sorry for her... But you know what? As Zippy the Pin Head would say... Naaahh... Fuck her!
Rumor has it Julie and Sean are starting a tee shirt company!


Julie made two major mistakes in trying to obtain a settlement from Walmart: 1. She tried the story in the media right off the bat, thus leaving her nothing to negotiate with since the PR damage to Walmart was done (they may have been more likely to offer her possibly a tidbit of something small to make her go away quietly if she'd kept it quiet) and 2. She filed out of state and hired counsel out of state who had no idea what they were getting into or Walmart experience. She'd have been better served finding counsel in AR with a hatred of WM and experience taking on the giant. But doubt she could find it in AR if she'd tried.
Sounds like Julie and Sean ought to use this experience to do something slightly difference but fitting to their skill set...you know, an online sex site or something along that line.
Posted by: tiffany | November 05, 2007 at 03:42 PM
Tiffany...
Great comment. Couldn't agree more. But that's the problem with "Rock Stars." They think they are so much smarter than the local hicks. Meantime, the local hicks are the richest fucking people in the world. Wonder if she ever stopped to think how they got to be that way?
Cheers/George
Posted by: George Parker | November 05, 2007 at 04:10 PM
George, dear heart, I think I must be seeing things. I could have sworn you said "I almost feel sorry for her." Christ, I must had more to drink than I thought! Or perchance my beloved has slipped me a Mickey Finn! I shall investigate. No, indeed. And up her poop shoot to boot, with a fifteen foot telegraph pole wrapped in razor wire and dipped in salt. And perhaps Heather Mills McCartney needs to take note of Ms. Roehm's er, retraction, for p'raps the lady doth also protest a tad too much. Alas, she that protesteth too much most often winds up with jack shit other than a hefty leagl bill. Chin, chin!
Posted by: popgoestheweasel | November 05, 2007 at 05:37 PM
Lewis Lazare:
http://www.suntimes.com/business/lazare/636371,CST-FIN-lew06.article
Fired Roehm drops lawsuits against Wal-Mart
My how time flies. It's been almost a year since Julie Roehm was unceremoniously kicked out the door at discount retailing behemoth Wal-Mart, even as she emphatically asserted her job there was done. Shortly thereafter -- in one of the most shocking developments in ad history -- Draft FCB/Chicago was abruptly dismissed from the $580 million Wal-Mart ad account, just weeks after winning it in a questionable review overseen by Roehm.
Well, it has taken almost a year for Roehm to figure out what was obvious to almost everyone else -- she's done. Defeated. Finished. Finally.
On Monday, Roehm said she has dropped all lawsuits she filed against Wal-Mart that alleged all sorts of misbehavior on the part of the discount retailer and various of its executives and vendors, while demanding severance compensation in the neighborhood of $1.5 million.
In a statement, Roehm said she had discovered filing lawsuits is "more difficult and financially draining than I ever imagined" and had decided to "accept Wal-Mart's decision to terminate my employment."
Upon hearing Roehm had caved, Wal-Mart apparently took pity on its clueless ex-marketing honcho and opted to withdraw its countersuit, one of the most deliciously salacious and blunt we can remember reading.
For months, Roehm kept insisting the sultry e-mail excerpts included in the Wal-Mart filing that detailed an alleged romantic liaison between her and underling Sean Womack were misleading because they were taken out of context. The really sad part about Roehm's latest decision, of course, is that we'll never know how she'd have explained it all away should she have gotten her "Days Of Our Lives" moment in court.
We only hope this latest move really means we're finally done with Roehm. But even if we are, the black mark she has left on the advertising industry might never be erased.
Posted by: Egads | November 06, 2007 at 06:50 AM
Saddest part? Julie will have to start shopping at Walmart with the rest of the poor people.
We're all still waiting for Howard to get his reaming from IPG for blowing this account. Hubris and swagger don't come cheap.
Posted by: Auntie Christ | November 06, 2007 at 08:21 AM
She had no idea of the emotional and financial toll her lawsuit against the country's biggest and meanest retailer would have on her. No shit?
Who in their right minds would turn over their dollars and decisions to a person so clueless?
It boggles the mind.
Posted by: Zippy | November 06, 2007 at 10:16 AM
I agree and thats the comment that sticks out. How does she "spin" this to hubby? As far as the law is concerned those emails made public now STICK. She better realize that its now searchable for the rest of her life.
What has she been living off of with no jobby job? Is she still paying two mortgages?
She is as radioactive as it comes and her last gasp might be some trite article to that tool over at AdAge, Mr. Bloom.
To quote my esteemed colleague: Fuck her with a shitty 15 ft telephone pole wrapped in razor wire dipped in salt.
Posted by: Jethro Tull | November 06, 2007 at 04:37 PM
I'm glad to see it end, although I'll miss the drama of it all! I think most rational people could tell Julie was shouting out-and-out lies in order to gain a settlement...or public sympathy?...or to "prove" to hubby that the Sean thing was "fabricated" by WalMart?
My one regret is that Tull & I didn't get the chance at front-row seats to the court battle here in Detroit.
Well, one of her former employers has a new head of Marketing whose wife, I believe, is still down in SoCal. Wouldn't be surprised to see her back in town soon, trying to "work it" over at the Blue Oval.
Posted by: Super Aguri | November 06, 2007 at 07:40 PM