"Honeyshed." A new way to push shit at dumb teenagers. Must be Web 5.0!

You just have to love the name of Uber-Guru, David Droga's new venture in Cool-Hype... HONEYSHED... That's right folks. And as "DailyBiz" describes it so beautifully... "Droga5's honeyshed is the Internet QVC." You guys are my new heroes. But get this... Andrew Essex, Droga5 CEO, says that Honeyshed is “based on the idea that people love brands and don’t mind being sold to if it’s completely transparent.” As dailybiz puts it so eloquently... I guess that’s why advertising works then, eh? EgoMeister, David Droga takes it a step further saying, courtesy of adverganza, “everyone is scrambling to do branded content, but for the most part, there is no real home for it. The strategy has mainly been to create entertaining content and then seed it, put it on YouTube or elsewhere. So content is king, but the king didn’t really have throne. (Have throne???) Our idea was to have a site where you could be overt about the brand. The site gets at the entertainment value and the sociability of shopping.” Sorry David... I have no fucking idea what you are talking about! The issue is that this isn’t content, it’s just advertising with a bit of product demonstration. It’s QVC via streaming video (and younger hosts). Yawnnn!!!

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That's funny, I always thought we were the original "Honeyshed!"

Comments

[daily biz]

"Sorry David...I have no fucking clue what you are talking about" is the most succinct, perfectly stated response to that marketing obfuscation Droga5 passes off as their reasoning behind Honeyshed.

I love it

[the lower depths]

they're just letting you know that they've put some nice words together in a string and they might not mean much to coherent folks, but clients will scoop them up like a starving kid and a box of Cap'n Crunch...

mind you, this hasn't been tested outside of lab conditions and we won't see real results till long after the check is cashed....

[Zippy]

"Our idea was to have a site where you could be overt about the brand." We call it "Television." Fuck me running.

[popgoestheweasel]

George, I do believe what David Droga means is that it's analogous to quarter the thought line based on the apparent sublime adaptive power of branded content due to its intenseity to surruptiously demean the qualaitative integrity of the retail experience in modern culture, particularly when it's based on enigmatic real time markert analysis.

That IS what you meant, isn't it Dave, me old mucker? Because I do so fucking hate it when a marketing message isn't, how shall I say this? CLEAR?

And perhaps yer clients would be able to SEE this if they hadan't had hundreds of thousands of dollars' worth of wool pulled over their eyes. All i can say to the poor fucker at HONEYSHED (or should that be Pussypalace?) that signed off on this must have been so mind fucked by yer verbals that they had no choice to but say "Uncle".

Glad I could help straighten thIS one out for you. And now, despite the fact that it's not even 8:00 fucking a.m., I need a large whiskey! Here's inintelligible marketing bollocks in yer occular visionary adaptive recognition receptors. Chin, chin!

[Tangerine Toad]

Daily Biz is a welcome addition to the ad blogging community.

Smart guy with good insights.

[AdTastic]

HoneyShed? It's more like HoneyShit.

[Adam]

I thought the original premise of the site was to bring videos of American Apparel models wearing old lady underwear to the rabidly masturbating public. What a disappointment.