What happened to the naked chicks wrestling in mud?

So, the news today from AdAge is that the SudsMeisters are cutting down on regular media and going for all that shit known collectively as "New Media!" The net effect is the disappearance of nearly one in four dollars from measured media. And guess what? As measured media has dropped off the charts this year, brewers' long-struggling sales trends have actually improved. Which goes to prove that dumpster loads of money thrown at juvenile TV spots which appeal to cretins who want to drink beer as weak as nuns piss, don't work. But, we already knew that didn't we? Well, as I'm currently in Northern Oregon which has more breweries making great beer that tastes like fucking beer... I knew!

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What was that shit about Nun's Piss?

Comments

[the lower depths]

so might not this just be people "embracing the new"? the beer still tastes like yellow water and after a while, the audience might tire of of being approached from a "new angle" and get down the business at hand, which is to get buzzed on friday night and then that little voice will still be there, nagging them...

this still tastes like yellow water!

i wonder if that's all it is? numbers reflecting a new direction, and those only last so long till the new direction becomes the same old, same old...

repetitive advertising is starting to come to light as not the best way to increase market share...

[Auntie Christ]

Thanks for taking me back to my college days of buying Meisterbrau -- if I had $2, I could get drunk that night.

I'd like to think part of it has to do with the fact that people understand that "craft" brewed beer is better than the crap German Brewmeisters put out as cheaply as possible. Even if companies like Sam Adams aren't really craft brewers anymore, that's the perception. The sad part of all this is that there are media planners and buyers out there who won't be getting as many free lunches and gifts. Sad. very sad.