How many times have we all worked with BDA's and the BDC's (Big Dumb Clients) who when they brief you on a new campaign, particularly if it's a "Corporate Campaign," which is always 99% bullshit, they make you read the companies fucking "Mission Statement?" Which is always 110% bullshit. Well now, you can create your own with the "Corporate Mission Statement Generator!" It's briiliant, check it out, then when you've got the one that works for you, print it out and frame it. Fucking brilliant. Mine is below.
But George, the one armed bandit didn't include the word "synergy"!
Posted by: popgoestheweasel | September 14, 2007 at 05:43 PM
Great find.
What's amazing is the amount of time, effort, politicking, hand-wringing, angst and non-billable hours that inevitably go into the creation of something so banal and cookie-cutter.
Posted by: Tangerine Toad | September 14, 2007 at 08:30 PM
great! now we're going to have a new wave of homless, jobless folk lining the streets, what will we do with all the strategists and suits that aren't needed anymore, brandishing "will realign your brand with new consumer insights for food" signs???
i know! let's ship 'em off to irag to help swell the surge!
Posted by: the lower depths | September 15, 2007 at 05:27 AM
Disappointed at the number of bullshit words (as in those used by headhunters when condensing a two-page job description into six pages to blow the client). Some favorites:
"Bandwidth"
"Multi-task"
"Matrixed environment"
"Cognitive horsepower"
"Intellectual integrity"
Poeple sensitive yet mission oriented"
What other jewels am I missing, boys and girls?
Posted by: Zippy | September 16, 2007 at 08:50 AM
G-
Every time you shift a paradigm, an angel cries
Posted by: Ed O'Meara | September 16, 2007 at 06:31 PM
Edward...
Nice one!!!
Cheers/George
Posted by: George Parker | September 16, 2007 at 09:57 PM